When to use it

A useful fit

Use it when stakeholders receive too much undirected status information or miss information needed for decisions.

Know the limits

Do not confuse the number of messages sent with effective engagement. A plan should change when the audience’s needs change.

How to use it

  1. Identify what each audience needs to decide or do.
  2. Choose a format, owner, timing and channel for each need.
  3. Specify how questions and decisions return to the team and review whether the route works.

Worked example

A sponsor needs a funding decision brief before a gate, while a support team needs release instructions before training. The project manager gives each a different message and feedback route rather than sending both the same progress slide deck.

Illustrative scenario by fannarmaximus; not an official exam question.

Common pitfalls

A reporting calendar without a decision purpose easily becomes administrative noise.

Attribution & sources

Common management practice; the practical structure and example are by fannarmaximus.

The citations below identify authoritative references for this topic. They do not imply endorsement or reproduce the bodies’ competence lists.

  • IPMA® (2015). Individual Competence Baseline for Project, Programme and Portfolio Management, Version 4.0 (ICB4). Zurich: International Project Management Association. ISBN 978-94-92338-00-6 (print), 978-94-92338-01-3 (pdf). Free PDF from IPMA®: https://ipma.world/ipma-standards-development-programme/icb4/
  • Project Management Institute (2025). A Guide to the Project Management Body of Knowledge (PMBOK® Guide), Eighth Edition, and The Standard for Project Management. Newtown Square, PA: PMI®. ISBN 9781628258295.
  • Association for Project Management (2025). APM Body of Knowledge, 8th edition. Princes Risborough: APM. ISBN 9781913305390.

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Explore communication: guides, calculations and sources